Vehicle wrapping- what exactly is it and exactly what can it do for your business?

Vehicle wrapping is a type of advertising where a company can select to have it’s fleet of vehicles, vans or trucks, covered in artwork and logos. Formerly, this was completed by hand using paint, but the latest technology has seen the introduction of massive sheets of printed material that are easy to adhere and take away from the vehicle.

Images put on to cars, vans and trucks will be the company name, logo and contact details, rendering it a great kind of marketing. It is thought that the normal driver spends a complete month behind the wheel each year, and therefore about 3000 people see the vehicles on an everyday trip. Image marketing using this method is probably the most cost effective forms of advertising simply because it lasts for much longer than radio or newspaper advertisements, with the best quality wraps lasting up to 5yrs, where a radio or newspaper ad may only run for a calendar month.

Advertisements slogans and imagery ordinarily are not limited to the smooth sides of cars and vans, but tend to be used on the corrugated and curtained sides of trucks too. This makes it a perfect form of media to make use of to market the products or services that the organization provides. It may also be put on to multiple vehicles within a massive corporate fleet, or just a few within a smaller sized business, meaning that this method of advertisements won't give benefits or disadvantage to one sort of organization or another.

Whole vehicle individual colour wraps could be closely matched to your vehicle’s original body paintwork colour, or you can transform the colour of your own vehicle overnight! Vehicle wrapping will usually increase the durability of your own car, van or truck’s paintwork since the visuals and text are covered by a laminate, which provides coverage for the complete vehicle. If your car or truck should become scratched or damaged, you usually just have to pay to restore the wrap on the body panels which are ruined, saving you from having to pay to have the complete car rewrapped.